when the sun rises on the land of corum tag heuer

 
Four months later, in Tokyo, on December 5, 2008, CORUM and DKSH weed more than 150 retailers and journalists for a joint celebration of the brand renewal. Antonio Calce told the CORUM tremendous story of its full brand repositioning and the revival of its DNA, which has led to a significant growth in sales for thepany, with the central focus on a product-based strategy. This unprecedented event took place at the Aquavit Restaurant, the latest place to be in Tokyo.
 
2008 was an opportunity for CORUM to set up this strong partnership which will contribute to consolidating its new brand image. 2009 will be the year to UNLOCK & CONQUER the Japanese market, offering CORUM the place it deserves amongst the high end watch making brands in the country.

 
Together, merging their know-how and passion, DKSH and CORUM will generate awareness in Japan through a long-term strategy.
 
Behind the scenes, it’s a human story with shared values andmon goals that has started between the twopanies: 

Antonio Calce with Hideki Nagai, the famous football player

Atmosphere during the CORUM event at the Aquavit in Tokyo

Profile CORUM 
Since 1955, CORUM’s headquarters have been located in Switzerland, in La Chaux-de-Fonds, the heart of the watchmaking industry. With a high potential for growth in Asia, CORUM already has a selective distribution network in Asian countries. As an exclusive brand, CORUM offers ranges of exceptional quality watches that are innovative, endowed with distinctive design andplications. Since its repositioning in 2005, CORUM has enjoyed a significant growth rate in sales with the linchpin being a product-based strategy.prising a total of 150 references,tag heuer, the collections are rooted in the history of the brand based on four key pillars (Admiral’s Cup, Romvlvs, Golden Bridge and Artisans). The collectionprises models at prices ranging from 5,000 to 1 million CHF and gives pride of place to precious metals and horologicalplications. As one of its major expansion plans, the Japanese market is a leading one for CORUM, which aims to strengthen brand awareness and to broaden its sales activities.

Antonio Calce CEO de CORUM – Speech

PASSION – DEDICATION – TRUST – VALUE CREATION – GROWTH – SUCCESS

The new partnership between DKSH and CORUM which started on July 23 has linked the leading name for market expansion services in Japan and all across Asia, with a leading exclusive Swiss watchmakingpany. For CORUM, this is definitely a reward for its strong repositioning strategy initiated in 2005. Looking to the future, the brand aims to strengthen its brand awareness in “The Land of the Rising Sun” and to capitalize on this market’s strong potential.
 
On July 23, 2008, in La Chaux-de-Fonds, a town located at the centre of the Swiss watch industry, at an elevation of 1,044 meters, Mr. Antonio Calce, Chief Executive Officer of CORUM and Dr. Marcel Braun, Executive Vice President of DKSH’s Luxury & Lifestyle business segment signed the exclusive distribution agreement between the twopanies.

Antonio Calce, Chief Executive Officer of CORUM, said : 
“For CORUM, this partnership is a reward from a peer, proving to us that the path we have travelled, the changes in thepany structure and the brand repositioning have performed well, giving us back our watchmaking authority through the launch of several emblematic models, which showcase our expertise in the field of Haute Horlogerie. DKSH stands as a major and authoritative player through its credibility and legitimacy. Over the years, DKSH has also helped manufacturers to assertively access and expand their position in the Japanese market, by  transmitting the strong confidence it has earned from the market.The force of such a groupmands respect and it is the men behind this success that appeal to me. When we believe in people, successes within reach. To build a healthy brand, we should not only invest money but also time, patience and passion. Together, let’s make things happen!”
 
Dr. Marcel Braun, Executive Vice President of DKSH Luxury and Lifestyle, added :
“We are delighted to represent CORUM in Japan – a luxury watch brand with great potential thatplements our portfolio of prestigious watch brands in Japan very well. We have been impressed with Antonio Calce&rsquo,omega watches;s passion and drive, his clear vision for the brand and CORUM’spetent leadership team that he has assembled. We look forward to a successful partnership with a brand that we admire and are convinced of our joint-success in Japan.” 

 
Profile DKSH Group 
DKSH is the leading Market Expansion Services Group with a focus on Asia. As the term "Market Expansion Services" already suggests, DKSH helps otherpanies and brands to grow their business in new or existing markets. With 455 business locations in 35 countries – 15 of them in Europe and the Americas – and more than 22,000 specialised staff it is one of the top 20 Swisspanies ranked by sales and employees. In 2007, DKSH generated annual gross revenues of CHF 8,800 million. Thepany offers anybination of sourcing, marketing, sales, distribution and after-sales services. It provides business partners with expertise as well as on-the-ground logistics based on aprehensive network of unique size and depth. Business activities are organised into four specialized Business Units that mirror DKSH fields of expertise: Consumer Goods, Healthcare, Performance Materials and Technology. Although DKSH is a Swisspany with headquarters in Zurich, it is deeply rooted inmunities all across Asia Pacific. This is because thepany looks back on a more than 140 year long tradition of doing business in and with the region.

 
Founded in 1865, DKSH in Japan looks back on more than 140 years of history and can build on a long tradition of successful collaborations with its business partners. Today, DKSH is known as the leading market expansion services group, with a focus on Asia. The Group helps otherpanies and brands to grow their business in or with Asia, by providing all the necessary know-how, advice, relationships and on-the-ground logistics expertise. DKSH offers its clients anybination of sourcing, marketing, sales, distribution and after-sales services – all customised to satisfy their specific needs. The Group’s reputation is based on a consistent record of building successful partnerships. Like CORUM, DKSH is privately owned by the founding families. As a key actor in the Japanese luxury and lifestyle market, DKSH has signed an agreement to represent CORUM in Japan and will be the exclusive distributor of the brand in the country. With its well-proven, yet innovative processes and network, DKSH’s Luxury & Lifestyle business segment has, over the years, been highly successful in helping manufacturers to assertively access and expand in the Japanese market. CORUM and DKSH will develop new business opportunities, building a successful horizon for the brand in Japan and generating sustainable revenue and profit growth.